Our Purpose- More Than Just Child's Play-

In Gabby's World, all dreams are possible. We believe through play, children get the opportunity to be free and express themselves fully in their special way. We are about celebrating play that shapes and encourages the uniqueness of every little girl's dreams and aspirations.

Mission: To shape imagination

             confidence and positive self-esteem.

VisionPlay It: Be the first choice for ethnic dolls.

            Dream It:  To provide outlets and activities to inspire                                  

                            creativity and spark imagination.

            Live It:    Encourage self-actualisation via play.


                        Our Values:

    Excellence- Exceeding Expectations

   Creativity- Imagine, Inspire, Innovate

   Teamwork- Encourage,Collaborate, Celebrate


Play It Dream It Live It






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